MAISON DEVEREUX — HERITAGE

The Story Behind The Glow


Beauty Shaped By Experience. Elevated with heart.

A house shaped by intuition, warmth and a life devoted to beauty.

Maison Devereux began long before its name existed. It began in the quiet places where hair reveals more than people say — in small gestures, private moments and the soft honesty that emerges when someone sits in a consultation chair and simply wants to feel like themselves again.

Clare Devereux grew up inside the hair industry. From a young age she spent her time in the family salon with her Mom. Her Mom Irene, a Master Hair stylist for film and training as well as the holder of the prestigious Icon Award, taught her that hair holds emotion, identity and memory — that a single brushstroke can change how a woman carries herself. This lifetime love affair with hair shaped the glamour and instinctive elegance that lives at the heart of the Maison.

Clare’s path carried her from Hollywood red carpets, where hair must glow under the world’s brightest lights and every detail matters, to Harley Street, where she deepened her understanding of the scalp and fibre with scientific clarity. These worlds could not be more different, yet Clare found the common thread:

  • Beauty & confidence is never just technical — it is human, emotional, alive.
  • The Maison was born from this understanding.
  • From the warmth of connection.
  • From the glamour of transformation.
  • From the quiet confidence that comes when hair feels exquisite again.

At Maison Devereux, every edition and every creation honours the worlds that shaped Clare — a heritage of intuition and expertise, of softness, luxury and strength, The Maison is for women who understand the power of feeling beautiful and cherish how simply washing your hair can make you have a wonderful day, every day.

This is the heritage of the Maison Devereux – Warm, elegant, deeply personal — a house built not only around hair, but around the people who trust it.